Another little conference this weekend; close to home, fortunately. It turned out to be a lot of same-old, same old though: The powers-that-be don’t want us to use social media, or if they do, they haven’t a clue how to do it they just want a Twitter account or Facebook page. There are huge issues with privacy. We’re not really sure of the effectiveness of the money we’re investing but very vocal people tell us it’s working. Interestingly enough, this wasn’t an education conference; it was for entrepreneurs and marketing folk. PodCamp Toronto 2010 was an un-conference in which people put themselves down as presenters on whatever topic they wanted and the costs were picked up by generous sponsors such as Rogers and GM. A call-out to Rogers for setting up a recharging station for devices – a nice touch if you forgot your charger at home. What I took away, and this is a big tent, was that businesses are very serious about making money using social media, that they desperate...
...not something ready-made, but something in continuous formation through choice of action. J. Dewey